Conformity is the easiest way (not necessarily the best way) to avoid "loneliness" - the worst fear of human being. For the sake of "conformity", many people do literally ANYTHING - "love", "passion", hate, violence, even murder. That's why discrimination prevails during peacetime, and how mass murders are committed during wartime.
Conformity really is the "weakest link" of human nature, a hidden murderer of most "hate crimes", and the true cause of many historical man-made disasters.
*Eric Fromm's "Escape From Freedom" had a profound analysis on this matter. It had almost a "permanent" influence on me since I read the book over 20 years ago.