Last weekend while conversing with an acquaintance of mine about economy, I mentioned a person who I knew remotely, who saved $350,000 but soon lost majority of it in stock market. Right after I pronounced $350,000, my story was interrupted by this question: "What? 350 thousand you call it 'rich'"? I looked at him, knowing perfect why he presented such an out of context question, calmly looked at him in the eye and said: "$350,000 is a big number to me."
Of course, I didn't have to admit to him that I was "poor", since it's so obvious, but my point was to exhibit in front of him, that someone just didn't mind to admit how "poor" she was. According to current Chinese "fashion", it's utmost embarrassing to "uncover" your slim wallet. And I have to add, the "poverty line" set by these riches is very high!